浙江财经大学-681综合英语【2012】考研真题

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2012 年攻读浙江财经学院硕士学位研究生入学考试试题

科目代码：681 科目名称：综合英语

答案请写答题纸上

Part I READING COMPREHENSION (50 MIN, 50 points)

In this section there are five reading passages followed by a total of 25

multiple-choice questions. Read the passages and finish the multiple choices.

Text A

Peopledonotanalyzeeveryproblemtheymeet.Sometimestheytryto

rememberasolutionfromthelasttimetheyhadasimilarproblem.Theyoften

accept  the opinions  or ideas  of  other people.  Other  times  they begin  to act

withoutthinking;theytrytofindasolutionbytrialanderror.However,whenall

thesemethodsfail,thepersonwithaproblemhastostartanalyzing.

Therearesixstagesinanalyzingaproblem.

Firstthepersonmustrecognizethatthereisaproblem.Forexample,Sam's

bicycleisbroken,andhecannotrideittoclassasheusuallydoes.Sammustsee

thatthereisaproblemwithhisbicycle.

Next  the  thinker  must  define  the  problem.  Before  Sam  can  repair  his

bicycle,hemustfindthereasonwhyitdoesnotwork.Forinstance,hemust

determineiftheproblemiswiththegears,thebrakes,ortheframe.Hemust

makehisproblemmorespecific.

Now the  person must look  for information that  will make  the problem

clearerandleadtopossiblesolutions.Forinstance,supposeSamdecidesthathis

bikedoesnotworkbecausethereissomethingwrongwiththegearwheels.At

thistime,hecanlookinhisbicyclerepairbookandreadaboutgears.Hecan

talktohisfriendsatthebikeshop.Hecanlookathisgearscarefully.

Afterstudyingtheproblem,thepersonshouldhaveseveralsuggestionsfor

apossiblesolution.TakeSamasanillustration.Hissuggestionsmightbe:put

oilonthegearwheels;buynewgearwheelsandreplacetheoldones;tightenor

loosenthegearwheels.

Eventually  one  suggestion  seems  to  be  the  solution  to  the  problem.

Sometimesthefinalideacomesverysuddenlybecausethethinkersuddenlysees

somethingneworseessomethinginanewway.Sam,forexample,suddenly

sees  that  there  is  a  piece  of  chewing  gum  between  the  gear  wheels.  He

immediatelyrealizesthesolutiontohisproblem:hemustcleanthegearwheels.

Finallythesolutionistested.Samcleansthegearwheelsandfindsthat

afterwardshisbicycleworksperfectly.Inshort,hehassolvedtheproblem.

第1页共17页



1. Whatisthebesttitleforthispassage?

A. SixStagesforRepairingSam'sBicycle.

B. PossibleWaystoProblem-solving.

C. NecessitiesofProblemAnalysis.

D. SuggestionsforAnalyzingaProblem.

2. Inanalyzingaproblemweshoulddoallthefollowingexcept_________.

A. recognizeanddefinetheproblem

B. lookforinformationtomaketheproblemclearer

C. havesuggestionsforapossiblesolution

D. findasolutionbytrialormistake

3. ByreferringtoSam'sbrokenbicycle,theauthorintendsto_________.

A. illustratethewaystorepairhisbicycle

B. discusstheproblemsofhisbicycle

C. tellushowtosolveaproblem

D. showushowtoanalyzeaproblem

4. WhichofthefollowingisNOTtrue?

A. Peopledonotanalyzetheproblemtheymeet.

B. Peopleoftenaccepttheopinionsorideasofotherpeople.

C. Peoplemaylearnfromtheirpastexperience.

D. Peoplecannotsolvesomeproblemstheymeet.

5. Asusedinthelastsentence,thephrase"inshort"means________.

A. inthelongrun

B. indetail

C. inaword

D. intheend

Text B

Fastfood,amainstayofAmericaneatingfordecades,mayhavereacheda

plateauintheUnitedStatesasthematuringbaby-boomgenerationlooksfora

morevariedmenu.Fastfoodstillrepresentsa$102billionayearindustry,but

growthhasturnedsluggishrecentlyamidtoughcompetitionfromretailfood

storesandamoreaffluentpopulationwillingtotrynewthingsandspendmore,

analysts  say.  Signs  of  trouble  in  fast  food  include  price-cutting  by  industry

leaders,includingeffortsbyMcDonald'sto attractcustomerswitha 55cent

hamburger,andmajorplayerspullingoutorselling.O'Pepsico,forexample,is

sellingitsfast-foodrestaurantdivisionthatincludesTacoBell,PizzaHutand

KFC.

"It'sbecomingharderandharderforthesefirmstogrow,"saidJimBrown,a

professorofmarketingatVirginiaTechUniversity."IthinkintheUnitedStates

fastfoodhasreachedasaturationpointbecauseofthenumberofcompetitors

第2页共17页



andthenumberofoutlets."

Fast-food  restaurant  revenues  grew  2.  5  percent  in  1996,  according  to

industryfigures,theslowestsincetherecessionof1991.Thatisforcryfromthe

levels  of  the  1970s and  1980s.  According to  the  Food  Marketing Institute,

consumers areusing  supermarketsfor  21  percentoftake-home  food,nearly

doublethelevelofayearago.Whilefast-foodrestaurantsstilllead,theirshare

slippedsignificantly,from48percentin1996to41percentin1997.

"Consumershaveneverbeenmoredemandingthantheyaretoday,"said

MichaelSansolo,seniorvicepresidentoftheSupermarketTradeGroup."They

arepressedfortime.Moneyisstillanissue…buttheirtastesareincreasingly

diverse--whetherit'sgourmetfoods,ethnicfoodsororganicofferings."

Meanwhile,theagingofthebaby-boompopulation--andthegrowthinthe

numberofso-called"emptynesters"withgrownchildren--hasmeantasurgein

thenumberofpeoplewillingtospendmoreforupscaleitems.Thisgeneration

"will  have the  luxury of  being more  discriminating"  as  their  children  leave

home,notesHarryBalzer,vicepresidentoftheChicago-basedNPDconsulting

group.Balzersaidsome18millionbabyboomerswillbecomeempty-nestersin

thenextl0years,leavingthemwithmoredisposableincometospendondining

out."Fastandcheapwillstillbedrivingfactors...,butourdefinitionsoffastand

cheapmaybechanging."

Various  reports  suggest  industry  leader  McDonald's  is  struggling,  losing

marketshare,withlowersame-storesaleswhilecuttingbackthenumberofnew

outletsintheUnitedStates,partlyduetopressurefromfranchiserswhodon't

wanttobesqueezed.Thecompanyreplacedtheheadofits12,000USrestaurant

chainlastOctoberamidaslumpinUSmarketshare.

6. Whatdoesthepassagemainlytellabout?

A. Fastfooddisappointsconsumers.

B. Peoplepreferlessexpensivefood.

C. McDonald'sdominatesthemarketoffastfood.

D. Fastfoodislosingitsattraction.

7. Whatcanwelearnfromthepassage?

A. O'Pepsicogoesbankrupt.

B. Thenumberofsupermarketsdoubles.

C. JimBrowntakesanegativeattitudetowardsthedevelopmentoffast

food.

D. McDonald'ssurvivesfromthecompetitionwithretailfoodstores.

8. WhatisNOTtrueaboutbaby-boomgeneration?

A. Theyseekavarietyoffood.

B. Theyhavecomeofage.

C. Theywillspendmoremoneyonfood.

第3页共17页

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标签： #浙江财经大学 #681综合英语

摘要：

2012年攻读浙江财经学院硕士学位研究生入学考试试题科目代码：681科目名称：综合英语答案请写答题纸上PartIREADINGCOMPREHENSION(50MIN,50points)Inthissectiontherearefivereadingpassagesfollowedbyatotalof25multiple-choicequestions.Readthepassagesandfinishthemultiplechoices.TextAPeopledonotanalyzeeveryproblemtheymeet.Sometimestheytrytorememb...

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