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situational context. The focus in this line of research is on the “positive” features of
communication: cooperation, rapport, politeness. The emphasis on the decisive role of context,
socio-cultural factors and cooperation is overwhelming, while the role of the individual’s prior
experience, existing knowledge and egocentrism is almost completely ignored, although these two
sides are not mutually exclusive.
The idealistic view on communication and the over-emphasis placed on context-dependency
give a lopsided perspective on interactions by focusing mainly on the positive features of the
process. But, in fact, communication is more like a trial-and-error, try-and-try-again process that is
co-constructed by the participants. It appears to be a non-summative and emergent interactional
achievement. Consequently, due attention should be paid to the less positive aspects of
communication including breakdowns, misunderstandings, struggles and language-based
aggression – features which are not unique, but seem to be as common in communication as are
cooperation and politeness. Similar criticism of idealized communication has been formulated by
Beaver and Stanley and Stanley but from a different perspective. In their co-authored work Beaver
and Stanley isolated five idealizations (cooperativity, rationality, intentionality, alignment,
propositionality) that are made by the vast majority of work in the theory of meaning, and argued
that these idealizations are scientifically problematic and politically flawed. Stanley uses the
critique of the standard model to develop a new programme for the theory of meaning, one that
places at the centre of inquiry into linguistic communication precisely the features of
communication (such as impoliteness, misunderstandings) that the idealizations of the standard
model seem to almost deliberately occlude. Political discourse is the main focus of Beaver’s and
Stanley’s programme. What is common in Beaver and Stanley’s and Kecskes’ approach described
above is that they both emphasize that the idealized Gricean theory cannot explain the messy
reality of communication. However, while Beaver and Stanley make an attempt to change the
Gricean approach and develop a new theory of “messy communication”, SCA acknowledges the
need for the ideal theory that provides us with a basic understanding of the communicative
process. SCA uses the Gricean theory as a starting and reference point to describe and better
understand what actually happens in communicative encounters. It has been developing an
approach that does not want to be the counterpart of the ideal theory of communication. Rather it
offers a theoretical frame that considers ideal and messy not like a dichotomy but a continuum
with two hypothetical ends incorporating not only the Gricean theory but also the criticism of the
Gricean approach by cognitive psychologists such as Barr and Keysar, Giora, Gibbs and Colston
and Keysar. These scholars claimed that speakers and hearers commonly violate their mutual
knowledge when they produce and understand language. Their behaviour is called “egocentric”
because it is rooted in the speakers’ or hearers’ own knowledge instead of in mutual knowledge.
Other studies in cognitive psychology (e.g. Keysar and Bly; Giora; Keysar), have shown that
speakers and hearers are egocentric to a surprising degree, and that individual, egocentric
endeavours of interlocutors play a much more decisive role, especially in the initial stages of
production and comprehension than is envisioned by current pragmatic theories. This egocentric
behaviour is rooted in speakers’ and hearers’ reliance more on their own knowledge than on
mutual knowledge. People turn out to be poor estimators of what others know. Speakers usually
underestimate the ambiguity and overestimate the effectiveness of their utterances (Keysar and
Henly). Findings about the egocentric approach of interlocutors to communication have also been
confirmed by Giora’s Graded Salience Hypothesis and Kecskes’ dynamic model of meaning.